Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

It is extremely important to find a good property manager. Even then you should keep track of everything that is being done with your property. Remember this is a business…your business. If you aren’t careful, you’ll see your investment become a liability.

Although what a property manager charges is important, even more important is what you get. On average we pay 8% a month on collected rents. You may find someone that will charge you only 5%, saving you money, and in return they may destroy your business. To date, we have not found a good property manager that only charges 5%. Saving money isn’t as important as hiring the right property manager that will properly take care of your investment.

Your goal is to:
• Decrease expenses – utilities, repairs, etc.
• Avoid tenant turnover.
• Raise rents to keep up with current market rent rates.

Property managers are not your business partners. They work for you! They can make recommendations but that’s it. Consult them as a resource but you must make the final decisions.

It’s very important that you explain to them how you want things done. Then you must pay close attention to be sure they are doing what you’ve asked.

Every time a property manager says you need to repair something you should ask why. We were told once that the kitchen light was broken. Before sending the handyman to repair it, I asked them to first ask the tenant to check the light bulb. Believe it or not, simply changing the light bulb fixed the problem. You want your property managers to only send repair personal when absolutely necessary.

Anytime a repair is made on your property, be sure to get a copy of the invoice from the property manager. Look at the invoice to verify that your properties address is on it. If you have any questions about the repair, the contact information will be on the invoice allowing you to call the repairman. Unfortunately there are dishonest property managers. They will charge you for things don’t exist so that they can make some extra money. Keep track of everything and verify it all.

The repair people can be your eyes. Be sure the property manager has them pay attention to how the property looks and report back.

You want tenants, but only good tenants. Be sure the management company is only bringing in qualified tenants that will pay the rent and take care of the property. Always approve the tenant yourself. Don’t trust it to someone else. Have the property manager discuss the potential tenant with you. Talk about their credit score, if employment was verified, how much money the tenant makes, the back ground check, etc.

You will get bad tenants, it’s part of the business, but you will lower the number of bad tenants that you get by doing proper due diligence on them before allowing them in your property.

Be Sure That Your Property Manager Is Strict! No excuses should be accepted as to why the tenant hasn’t paid rent. The bottom line is they should pay rent or move out. Otherwise the property manger must evict them immediately.

We own a 4-plex in Arkansas. One tenant was late one month. Then two tenants were late. I was busy at the time so I let it go. Then three tenants were late. At this point, busy or not, I needed to call my property manager to see what was going on. She said, “well they’re all having trouble paying the rent….but they called me to say they’d be late!” I told her I don’t care if they call to say they’re going to be late. If they are late you must start the eviction process. That sounds harsh but over the years we’ve learned we have to be. Tenants will take advantage of you if you let them. I told the property manager to send all four units a letter stating that if they were ever late they would be evicted. No excuses. The next month every unit paid on time and they have ever since.

Most tenants understand that the most important thing is to keep a roof over their heads. However, if you let them make another expense the priority, they will. They’ll pay that expense first and hopefully pay you when they can if there is money left.

The other thing we’ve learned over the years is that by allowing the tenant’s to pay the rent late each month you are actually hurting them. If you let them get behind and pay late one month, then usually it will be harder for them to pay on time the next month. What happens many times is they’ll pay later and later each month and eventually get so far behind that they can’t catch up. At that point you have no choice but to evict them, and in my opinion it’s your fault because you set them up to fail. The rule of thumb is they must pay the rent on time, or at least by the 3-5 day grace period. If not, then your property manager needs to understand that they must start the eviction process. When tenants see that you are serious, they’ll usually pay on time.

Be sure that your property managers understand that they are not ever to give the tenant your name or contact information. Make this very clear!

We like to always add fire extinguishers in each home or unit we own. Just be sure that you know how long the extinguishers should last and replace them as needed. There may be legal ramifications in your state when adding fire extinguishers so be sure to discuss this with an attorney that practices real estate law in the state the property is located. You should also run this buy your insurance carrier.

Most tenants will forget about changing the smoke detector batteries and replacing heating and AC filters so it’s a good idea for you and the property manager to keep track and have them regularly changed. Whoever replaces everything should also inspect the property while they are there to verify that the tenants are taking good care of your property.

It can be very helpful for you to use a property manager to manage your properties, however, you must oversee them. Don’t make the mistake of not paying attention to what is happening to your investment.