Property Managers Can Make or Break Your Real Estate Business!

It is extremely important to find a good property manager. Even then you should keep track of everything that is being done with your property. Remember this is a business…your business. If you aren’t careful, you’ll see your investment become a liability.

Although what a property manager charges is important, even more important is what you get. On average we pay 8% a month on collected rents. You may find someone that will charge you only 5%, saving you money, and in return they may destroy your business. To date, we have not found a good property manager that only charges 5%. Saving money isn’t as important as hiring the right property manager that will properly take care of your investment.

Your goal is to:
• Decrease expenses – utilities, repairs, etc.
• Avoid tenant turnover.
• Raise rents to keep up with current market rent rates.

Property managers are not your business partners. They work for you! They can make recommendations but that’s it. Consult them as a resource but you must make the final decisions.

It’s very important that you explain to them how you want things done. Then you must pay close attention to be sure they are doing what you’ve asked.

Every time a property manager says you need to repair something you should ask why. We were told once that the kitchen light was broken. Before sending the handyman to repair it, I asked them to first ask the tenant to check the light bulb. Believe it or not, simply changing the light bulb fixed the problem. You want your property managers to only send repair personal when absolutely necessary.

Anytime a repair is made on your property, be sure to get a copy of the invoice from the property manager. Look at the invoice to verify that your properties address is on it. If you have any questions about the repair, the contact information will be on the invoice allowing you to call the repairman. Unfortunately there are dishonest property managers. They will charge you for things don’t exist so that they can make some extra money. Keep track of everything and verify it all.

The repair people can be your eyes. Be sure the property manager has them pay attention to how the property looks and report back.

You want tenants, but only good tenants. Be sure the management company is only bringing in qualified tenants that will pay the rent and take care of the property. Always approve the tenant yourself. Don’t trust it to someone else. Have the property manager discuss the potential tenant with you. Talk about their credit score, if employment was verified, how much money the tenant makes, the back ground check, etc.

You will get bad tenants, it’s part of the business, but you will lower the number of bad tenants that you get by doing proper due diligence on them before allowing them in your property.

Be Sure That Your Property Manager Is Strict! No excuses should be accepted as to why the tenant hasn’t paid rent. The bottom line is they should pay rent or move out. Otherwise the property manger must evict them immediately.

We own a 4-plex in Arkansas. One tenant was late one month. Then two tenants were late. I was busy at the time so I let it go. Then three tenants were late. At this point, busy or not, I needed to call my property manager to see what was going on. She said, “well they’re all having trouble paying the rent….but they called me to say they’d be late!” I told her I don’t care if they call to say they’re going to be late. If they are late you must start the eviction process. That sounds harsh but over the years we’ve learned we have to be. Tenants will take advantage of you if you let them. I told the property manager to send all four units a letter stating that if they were ever late they would be evicted. No excuses. The next month every unit paid on time and they have ever since.

Most tenants understand that the most important thing is to keep a roof over their heads. However, if you let them make another expense the priority, they will. They’ll pay that expense first and hopefully pay you when they can if there is money left.

The other thing we’ve learned over the years is that by allowing the tenant’s to pay the rent late each month you are actually hurting them. If you let them get behind and pay late one month, then usually it will be harder for them to pay on time the next month. What happens many times is they’ll pay later and later each month and eventually get so far behind that they can’t catch up. At that point you have no choice but to evict them, and in my opinion it’s your fault because you set them up to fail. The rule of thumb is they must pay the rent on time, or at least by the 3-5 day grace period. If not, then your property manager needs to understand that they must start the eviction process. When tenants see that you are serious, they’ll usually pay on time.

Be sure that your property managers understand that they are not ever to give the tenant your name or contact information. Make this very clear!

We like to always add fire extinguishers in each home or unit we own. Just be sure that you know how long the extinguishers should last and replace them as needed. There may be legal ramifications in your state when adding fire extinguishers so be sure to discuss this with an attorney that practices real estate law in the state the property is located. You should also run this buy your insurance carrier.

Most tenants will forget about changing the smoke detector batteries and replacing heating and AC filters so it’s a good idea for you and the property manager to keep track and have them regularly changed. Whoever replaces everything should also inspect the property while they are there to verify that the tenants are taking good care of your property.

It can be very helpful for you to use a property manager to manage your properties, however, you must oversee them. Don’t make the mistake of not paying attention to what is happening to your investment.

What You Might Be Lacking in a Home Based Business

While listening to the radio today, I heard this one bit on a morning talk show, one of the DJs was talking about the concept of humility. What he was saying was that leaders take full responsibility for everything that goes wrong in a business, but does not hesitate to give credit away when things go right. It got me thinking about home based businesses and how that relates. As a matter of fact, one of the biggest struggles in a home based business is…CONSISTENT ACCOUNTABILITY IN YOUR HOME BASED BUSINESS!Clearly, these two ladies are working the opposite angle of what we’re talking about! However, all fun aside, it is a very important component that I believe most home based business owners are missing in their repertoire of skills. Why do I say that? Because most home based business owners are formerly employees and are used to being HELD ACCOUNTABLE but not necessarily involved with BEING ACCOUNTABLE.There’s a big difference between these two simple differences in wording. Being held accountable means someone else is always following up with you to make sure you are getting your task items, goals, or action lists completed. It means someone else is taking the initiative to make sure you are taking the steps necessary to succeed in your home based business.However, being accountable means that you are taking the initiative to make sure you are getting your own action items completed, AS WELL AS making sure your organization is doing the same. We are our own worst enemies when it comes to a home based business, because we are tasked with the journey of seeking to become an entrepreneur. That means that we need to take success on by ourselves, on our own (making our own schedule, organizing our days, being diligent in self-motivation and self-learning).Again, the employee bit is to blame. When you work for someone else, little things are “out of sight, out of mind” because someone else is responsible for handling it. However, in your own home business, you need to be aware and knowledgeable of all the “ins and outs” of your craft, whether you are ready or not. As one of the great entrepreneurs of home based businesses put it, “you don’t know what you don’t know because you never knew that you needed to know it!”So how do you implement an efficient system of accountability?The first step is to have a list of daily goals that you need to accomplish. If you don’t have goals, then you should find out why they are so integral to success. You can visit my blog to find entries on that if you wish. The next step is easy: complete your list every day! Make it a habit to accomplish those goals every day and you will witness firsthand your business EXPLODE! However, what business owners struggle with is consistency.I find it so funny that people say that they are their own worst critics and their own worst enemy, but when it comes to doing things that will set them up for the future, they go easy on themselves. WHY GIVE YOURSELF AN EASY EXIT BY SUCCUMBING TO EXCUSES? The best of the best make it happen, regardless of what stands in their way. That is why they are where they are. They don’t allow themselves to have excuses because they know that every day they fail to accomplish their daily action plan is another day further that they have pushed away their dreams and aspirations. How does that make you feel? Hopefully, that makes you feel sad… be driven!What are some methods to stay accountable?- Accountability buddiesFind someone of like mind who is interested in success, and grab on to one another and help each other take your businesses to the top. Driven people should always associate with other driven people, and a great accountability method is to have you and your partner call each other a couple times a week to make sure you are both staying on task.- Failure statementsA self-motivation method to psyche yourself up could be to create a failure statement to read to yourself every day that you don’t accomplish your daily tasks. It can go something like “I did not accomplish what I set out to do. I guess (insert your “why” here) just wasn’t important enough to me today.” For visual and emotional people, this works wonders.- Point systemThis is something to implement in a group setting in your home based business. It’s almost like a game of friendly competition to see who can succeed more and faster. You create a series of result-producing activities and you assign point values to them. Every time you or a teammate completes the task, you get that point value. You add up your points daily and report either your daily or weekly scores on a group conference call. This method is to directly squeeze the inherent pride inside you to motivate you to take action, lest you be embarrassed in front of your group.

Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.