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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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Property Managers Can Make or Break Your Real Estate Business!

It is extremely important to find a good property manager. Even then you should keep track of everything that is being done with your property. Remember this is a business…your business. If you aren’t careful, you’ll see your investment become a liability.

Although what a property manager charges is important, even more important is what you get. On average we pay 8% a month on collected rents. You may find someone that will charge you only 5%, saving you money, and in return they may destroy your business. To date, we have not found a good property manager that only charges 5%. Saving money isn’t as important as hiring the right property manager that will properly take care of your investment.

Your goal is to:
• Decrease expenses – utilities, repairs, etc.
• Avoid tenant turnover.
• Raise rents to keep up with current market rent rates.

Property managers are not your business partners. They work for you! They can make recommendations but that’s it. Consult them as a resource but you must make the final decisions.

It’s very important that you explain to them how you want things done. Then you must pay close attention to be sure they are doing what you’ve asked.

Every time a property manager says you need to repair something you should ask why. We were told once that the kitchen light was broken. Before sending the handyman to repair it, I asked them to first ask the tenant to check the light bulb. Believe it or not, simply changing the light bulb fixed the problem. You want your property managers to only send repair personal when absolutely necessary.

Anytime a repair is made on your property, be sure to get a copy of the invoice from the property manager. Look at the invoice to verify that your properties address is on it. If you have any questions about the repair, the contact information will be on the invoice allowing you to call the repairman. Unfortunately there are dishonest property managers. They will charge you for things don’t exist so that they can make some extra money. Keep track of everything and verify it all.

The repair people can be your eyes. Be sure the property manager has them pay attention to how the property looks and report back.

You want tenants, but only good tenants. Be sure the management company is only bringing in qualified tenants that will pay the rent and take care of the property. Always approve the tenant yourself. Don’t trust it to someone else. Have the property manager discuss the potential tenant with you. Talk about their credit score, if employment was verified, how much money the tenant makes, the back ground check, etc.

You will get bad tenants, it’s part of the business, but you will lower the number of bad tenants that you get by doing proper due diligence on them before allowing them in your property.

Be Sure That Your Property Manager Is Strict! No excuses should be accepted as to why the tenant hasn’t paid rent. The bottom line is they should pay rent or move out. Otherwise the property manger must evict them immediately.

We own a 4-plex in Arkansas. One tenant was late one month. Then two tenants were late. I was busy at the time so I let it go. Then three tenants were late. At this point, busy or not, I needed to call my property manager to see what was going on. She said, “well they’re all having trouble paying the rent….but they called me to say they’d be late!” I told her I don’t care if they call to say they’re going to be late. If they are late you must start the eviction process. That sounds harsh but over the years we’ve learned we have to be. Tenants will take advantage of you if you let them. I told the property manager to send all four units a letter stating that if they were ever late they would be evicted. No excuses. The next month every unit paid on time and they have ever since.

Most tenants understand that the most important thing is to keep a roof over their heads. However, if you let them make another expense the priority, they will. They’ll pay that expense first and hopefully pay you when they can if there is money left.

The other thing we’ve learned over the years is that by allowing the tenant’s to pay the rent late each month you are actually hurting them. If you let them get behind and pay late one month, then usually it will be harder for them to pay on time the next month. What happens many times is they’ll pay later and later each month and eventually get so far behind that they can’t catch up. At that point you have no choice but to evict them, and in my opinion it’s your fault because you set them up to fail. The rule of thumb is they must pay the rent on time, or at least by the 3-5 day grace period. If not, then your property manager needs to understand that they must start the eviction process. When tenants see that you are serious, they’ll usually pay on time.

Be sure that your property managers understand that they are not ever to give the tenant your name or contact information. Make this very clear!

We like to always add fire extinguishers in each home or unit we own. Just be sure that you know how long the extinguishers should last and replace them as needed. There may be legal ramifications in your state when adding fire extinguishers so be sure to discuss this with an attorney that practices real estate law in the state the property is located. You should also run this buy your insurance carrier.

Most tenants will forget about changing the smoke detector batteries and replacing heating and AC filters so it’s a good idea for you and the property manager to keep track and have them regularly changed. Whoever replaces everything should also inspect the property while they are there to verify that the tenants are taking good care of your property.

It can be very helpful for you to use a property manager to manage your properties, however, you must oversee them. Don’t make the mistake of not paying attention to what is happening to your investment.

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

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