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A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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What You Might Be Lacking in a Home Based Business

While listening to the radio today, I heard this one bit on a morning talk show, one of the DJs was talking about the concept of humility. What he was saying was that leaders take full responsibility for everything that goes wrong in a business, but does not hesitate to give credit away when things go right. It got me thinking about home based businesses and how that relates. As a matter of fact, one of the biggest struggles in a home based business is…CONSISTENT ACCOUNTABILITY IN YOUR HOME BASED BUSINESS!Clearly, these two ladies are working the opposite angle of what we’re talking about! However, all fun aside, it is a very important component that I believe most home based business owners are missing in their repertoire of skills. Why do I say that? Because most home based business owners are formerly employees and are used to being HELD ACCOUNTABLE but not necessarily involved with BEING ACCOUNTABLE.There’s a big difference between these two simple differences in wording. Being held accountable means someone else is always following up with you to make sure you are getting your task items, goals, or action lists completed. It means someone else is taking the initiative to make sure you are taking the steps necessary to succeed in your home based business.However, being accountable means that you are taking the initiative to make sure you are getting your own action items completed, AS WELL AS making sure your organization is doing the same. We are our own worst enemies when it comes to a home based business, because we are tasked with the journey of seeking to become an entrepreneur. That means that we need to take success on by ourselves, on our own (making our own schedule, organizing our days, being diligent in self-motivation and self-learning).Again, the employee bit is to blame. When you work for someone else, little things are “out of sight, out of mind” because someone else is responsible for handling it. However, in your own home business, you need to be aware and knowledgeable of all the “ins and outs” of your craft, whether you are ready or not. As one of the great entrepreneurs of home based businesses put it, “you don’t know what you don’t know because you never knew that you needed to know it!”So how do you implement an efficient system of accountability?The first step is to have a list of daily goals that you need to accomplish. If you don’t have goals, then you should find out why they are so integral to success. You can visit my blog to find entries on that if you wish. The next step is easy: complete your list every day! Make it a habit to accomplish those goals every day and you will witness firsthand your business EXPLODE! However, what business owners struggle with is consistency.I find it so funny that people say that they are their own worst critics and their own worst enemy, but when it comes to doing things that will set them up for the future, they go easy on themselves. WHY GIVE YOURSELF AN EASY EXIT BY SUCCUMBING TO EXCUSES? The best of the best make it happen, regardless of what stands in their way. That is why they are where they are. They don’t allow themselves to have excuses because they know that every day they fail to accomplish their daily action plan is another day further that they have pushed away their dreams and aspirations. How does that make you feel? Hopefully, that makes you feel sad… be driven!What are some methods to stay accountable?- Accountability buddiesFind someone of like mind who is interested in success, and grab on to one another and help each other take your businesses to the top. Driven people should always associate with other driven people, and a great accountability method is to have you and your partner call each other a couple times a week to make sure you are both staying on task.- Failure statementsA self-motivation method to psyche yourself up could be to create a failure statement to read to yourself every day that you don’t accomplish your daily tasks. It can go something like “I did not accomplish what I set out to do. I guess (insert your “why” here) just wasn’t important enough to me today.” For visual and emotional people, this works wonders.- Point systemThis is something to implement in a group setting in your home based business. It’s almost like a game of friendly competition to see who can succeed more and faster. You create a series of result-producing activities and you assign point values to them. Every time you or a teammate completes the task, you get that point value. You add up your points daily and report either your daily or weekly scores on a group conference call. This method is to directly squeeze the inherent pride inside you to motivate you to take action, lest you be embarrassed in front of your group.

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Investing Smart

Successful investing is smart investing. Investment is all about making the right choices, so that not only are you able to satisfy your immediate needs and requirements, but are also able to ensure the same for the medium and long term future. Just as no two individuals can be exactly the same, the financial needs and investment patterns vary from person to person. However one can follow certain definite markers to ensure that the path taken is the right one.

Understand Your Needs: Investment goals come with different time frames and different objectives. One may invest for a short term goal like buying a car or even a holiday abroad. On the other hand, one could consider a long term investment plan to cater for the period when one has retired from work. How much one is able to commit to investment is dependent entirely upon one’s risk taking ability.

When it comes to risk taking there is some truth in the adage that greater the risk, more the reward. That does not however mean that one should be reckless. Everyone possesses a risk threshold that they will not consider crossing. Factors like the level of a person’s income, one’s net worth, one’s ability to understand the investment scenario and the objectives behind investing drive how and how much a person invests.

Early Bird Catches The Worm: The younger that one embarks on one’s investment journey, the better are the gains. The compound interest that you will make as a young man would fetch quite impressive gains by the time you started getting along in years. For instance if one started investing $93 every two weeks starting age 25 one would reach an amount of $500,000 when one hits sixty.

This is a painless and easy way of building up a fine retirement fund. At age 25 if you are not married; you would hardly have any major expenses to worry about, and could afford to put away some money. As the years go by your responsibilities and expenses will increase, but so will your income, and you will not feel the pinch of the regular installment you committed to paying when you were so much younger.

Invest Regularly: This definitely makes a lot of sense for most people considering that it is far easier to invest small sums regularly than investing a large sum at one go. Firstly one might not be able to afford the latter and secondly one does need money for things other than investment, which will get tied up in large investments. Also it gets you used to the idea of setting aside a certain sum of money regularly. Monthly and quarterly investment options, where a certain fixed sum gets debited from one’s account regularly is a fine approach to take.

Spread your investment: That you don’t put all your eggs in one basket, applies to investment more than it applies anywhere else. Taking care to spread one’s investments over a diverse range of options will both reduce your exposure to risks and optimize your long term returns. You will be better inured against downturns in any specific sectors. So even if a part of your investments takes a temporary hit, there will be the other part still working well for you.

Track your investments: Your investments come out of your hard earned money, and you should therefore track them with a hawk’s eye. An annual appraisal, either with the help of a finance industry professional or on one’s own is very much in order to see that one’s investment objectives remain on track. There is nothing that stops you from recasting your goals in light of the changes one goes through in life over a period of time. These may be on account of personal milestones like marriage, children’s education, impending retirements or even the prevailing market situation. The idea is to guard one’s money zealously and make every penny count.

Make the right kind of investment: One needs to make different kinds of investments for the short term and the long term. Short term investments need to be less risk averse and easily encashable. The latter type of investment on the other hand need be of the late maturing growth oriented type.